Why NAP & User Experience Are Essential For Local SEO

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One of the important parts of Google’s local search and pack algorithms is NAP consistency. This is also important for your users’ journeys since they may discover you in online directories and social bookmarking sites. When you’re sure you have this consistency you’ll find search engines make fewer mistakes when processing your data and customers …

Reasons For Using PPC And SEO Together

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There are several people out there that think PPC and SEO are two entirely different strategies. Both these are service offerings associated with internet marketing. Although they are indeed different, it doesn’t mean that you cannot use them together. You can achieve the objective of raising the benefits of each other. Another common misconception about …