Irrespective of spending, you would always prefer lowering CPC in Google Ads. If you can do so, your cost per acquisition will come down and drive more traffic to your business website. It may even allow you to have some extra marketing budget left over for other marketing campaigns. Lowering CPC in Google Ads isn’t …
Continue reading “6 Useful Techniques Of Lowering CPC In Google Ads”
As all SEO professionals are trying to figure out the Google algorithms and become proactive in terms of marketing strategies, you need to ensure that you are not falling victim to some buzzwords. Let’s understand the meaning of co-citation, co-occurrence, and how they are different. We will also see whether to use these strategies for …
Continue reading “Joining The SEO Possibilities Of Co-citation And Co-occurrence”
Unbeknownst to many people, Google PSI (Page Speed Insight) tool recently rolled out a new update. This was the first major update they’ve done since January 2018, which is when they first started using real users’ data from their Chrome browser to measure a site’s page speed. Today’s update uses Lighthouse (a speed tool created …
On March 5, MOZ will unleash a new upgrade that is very controversial to many. MOZ, a leader in the SEO software, says this upgrade will provide a trustworthy measurement in how worthy a domain is. Spammy and paid links will be weeded out in order to see how well a domain will rank on …
Continue reading “MOZ: Domain Authority More Trustworthy Then Ever”
For the past two decades, search engine optimization (SEO) has held its own as a niche in the online marketing community. However, many people would argue that this part of internet marketing remains stagnant. While there are a lot of Google updates occurring and new software platforms entering the scene the basic strategies remain similar …
Today, live social video is all the rage. This is because if you do it right, it will boost your SEO since it’s reliant on factors like freshness, dwell time, and chatter. These are all natural qualities of live video. In the same way that SEO pros worry about Google updates, social marketers worry about …
Today, technical SEO is growing in popularity again. This is something that started in 2016 then exploded in 2017. Going into 2018 people are still quite passionate about this SEO service. Specializing in this way is important today because it’s not possible to stay competitive otherwise. There are several ways in which you can accomplish …
Continue reading “What to Expect From Technical SEO This Year”
SEO is both a science and art nowadays. It’s taken well over 20 years for SEO to become the juggernaut of the industry it is. It took thousands of people untold thousands of hours to get the gist of the process and then to fine tune it to something they can use as a commodity. …
Even though the SEO industry will bicker about the value of link building and backlinks, the bottom line is that they are still of great value if you know how to work it. Search engines are looking for specific information that allows their algorithms to determine if a site is legit, offers quality content, and …
Far too often webmasters or marketers wonder why their pages aren’t doing well on the SERPs. They’ll stew and ponder until their hair falls out and all it boils down to is that they’ve overlooked a mistake on their pages or they hadn’t done a good job of looking at their site like the surfers …
