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CTR

Improving Your Google Ads Quality Score

Posted on October 26, 2021 · 3 min read

Your CTR or click-through rate is an estimate of the likelihood that someone is likely to click on the ad you have placed when it appears for one of your selected keywords. Your quality score is calculated on a scale of 1 to 10 with 1 being the lowest and 10 as the highest. Your …

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Does SEO Rankings Still Matter?

Posted on February 13, 2018August 22, 2018 · 3 min read

Nearly every SEO conversation must involve ranking. But, is number one ranking crucial? What about generating new leads and sales? Well, most applications focus a lot on ranking. However, could you be ignoring the essential part of customer acquisition process? We know that there is a considerable ranking space present in search engine results, and …

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