If you have a small business of your own and you do not have a website, you need to look into it. With our simple step-by-step tutorial, you will see that setting up a website may not be as hard as you thought. First off, if you do not think you need a small business …
How To Use SEO To Reduce Customer Acquisition Costs
Having a solid SEO strategy will attract organic traffic to your website. By implementing the correct customer acquisition strategy, you can convert your traffic without spending a lot of money paying for ads. This is where SEO can be a gold mine for you, but it’s not going to happen overnight. Rising to the top …
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Marketing Strategies To Help You Grow Your Business Through A Recession
Although the United States isn’t currently in a recession doesn’t mean that we’re recession-proof. In fact, many believe that we’re likely to face a recession in 2023. Regardless of what size business you own, it’s vital that you have a marketing strategy for when and if this occurs. Fortunately, there are many recession-proof business marketing …
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Why It Makes Sense To Invest In Various Digital Marketing Strategies
A company’s website allows them to sell 24 hours a day, 7 days a week, 365 days out of the year. It provides clients with the ability to order at their leisure, not just when the physical location is open. When a website is optimized, it opens the gates to being successful. This success is …
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How To Recover From A Dramatic Google Ranking Drop
When your rankings suddenly take a dramatic drop in the search engine results pages (SERPs), you may find yourself wondering why. Instead of allowing this to make you anxious, take the steps to figure out what’s happened. Have Your Google Rankings Really Dropped? Your rank tracker may be messing up so make sure there are …
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Using TikTok SEO Strategies For Your Business
Your business website and a good SEO strategy can have a powerful impact on your business. As just 4% of businesses use TikTok SEO, it is about time you consider using this platform to stand out and get ahead of the competition. What can TikTok SEO do to my business? What effect does it have …
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5 New Trends In The Work World This Year
As business owners, we tend to think that we know what our clients want and how to get their attention. However, there’s more to it. You also need to understand what SEO keywords people are using to find your business. Fortunately, this isn’t complicated. Understanding Different Types of SEO Keywords Before deciding on what SEO …
How Does Social Media Affect SEO?
When it comes to social media and SEO and how they affect each other, experts will give you various answers. Some believe there is a correlation between the two when it comes to ranking a website. Others will say there is not any effect that social media sites have on search engine optimization. So what …
How Negative Reviews Help Local SEO
When we think of negative reviews, our mind automatically concludes the business has failed. But in all actuality, a bad review on your website can be a beneficial experience for you and your local SEO approach. By now, you are probably thinking we are crazy for saying this. But it is true. We all know …
Why Word Count Matters For SEO
Although your word count isn’t a ranking factor with search engines it’s still important for SEO. Search engines want content that’s both relevant and original, but tools recommend word count for competitive analysis and to help Google’s algorithm determine what you’re writing about. What are the Important Steps for Content Optimization? Well-written content will show …