There is a lot of reaction to a recent interview with Matt Cutts of Google, as well as Duane Forrester of Bing, where Matt Cutts announced that Google would be moving to ‘level the playing field’ by penalizing those that ‘over optimize’. This SEO penalty has of course got a lot of people talking and …
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The official Google Search Blog publishes a lot of information and includes monthly updates on how they are improving search quality. This is great if you are working in or on Search engine optimization but a lot of the details don’t give away instantly what you should do to your search engine optimization to benefit: …
Small businesses have limited advertising and marketing budgets, this means they should be careful how they spend there money, perhaps then they should go for tried and tested methods of advertising such as Yellow Pages and advertising in local papers? Certainly a lot of people believe that SEO being relatively new is something that small …
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Many small business owners want to give online marketing, especially SEO, a go themselves to save money, a little knowledge is often dangerous though and the intricacies of running a SEO, or PPC, campaign are often missed. 1. Choosing the keywords you assume are right for you Be it SEO or PPC the keywords you …
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