How Has SEO Changed and What Matters for Search Rankings Today?

Infographic on changing SEO rankings, with a marketer reviewing Google results, AI overviews, and local SEO strategies

Search engine optimization looks very different today than it did when businesses first began competing for positions on Google. Strategies that once centered heavily on keywords, backlinks, and individual ranking positions have developed into a broader approach involving content quality, technical performance, local relevance, user experience, and visibility within AI-powered search. For businesses in Clearwater, …