Strategies For Convincing Your Boss About An SEO Strategy’s Importance

Have you ever wondered why your website isn’t on the first page of Google or not even showing up in Facebook? Well, if you don’t have a SEO strategy there’s the problem right there. Of course, there are some people who simply don’t see the need for one, which is a whole other problem in …

When Your Law Firm Should Choose PPC Instead Of SEO

Today most lawyers understand the role marketing plays in ensuring their firm’s long-term success. Unfortunately, they don’t exercise due diligence with it like they would with their clients. One example of this happens when an attorney decides to pursue law firm SEO instead of going with PPC. Why Your law Firm Needs More Cases Immediately …

SEO and PPC – The 2 Main Marketing Tools of 2018

For some time now the Internet marketing industry has depended on paid advertisements. Marketers have learned how technological advances want a website’s content organized. This is important since everyone wants their potential clients to easily find what products or services they’re selling online today. With this in mind, there’s now a great debate about whether …

Synergizing SEO and PPC

Synergizing SEO and PPC

Search engine optimization (SEO) and pay per click (PPC) advertising are often considered to be competitors in the web marketer’s toolset. Both take up valuable resources, whether they be money or time, and both need constant tracking and a sound strategy in order to work effectively. Despite the competition for limited resources, it should not …