SEO and PPC – The 2 Main Marketing Tools of 2018

For some time now the Internet marketing industry has depended on paid advertisements. Marketers have learned how technological advances want a website’s content organized. This is important since everyone wants their potential clients to easily find what products or services they’re selling online today. With this in mind, there’s now a great debate about whether …

Synergizing SEO and PPC

Synergizing SEO and PPC

Search engine optimization (SEO) and pay per click (PPC) advertising are often considered to be competitors in the web marketer’s toolset. Both take up valuable resources, whether they be money or time, and both need constant tracking and a sound strategy in order to work effectively. Despite the competition for limited resources, it should not …

Hedging Your SEO Bets

SEO calls for using techniques and technologies in a way to bring about better performance overall. At times, unscrupulous SEO marketers use what are are referred to as ‘Black Hat’ techniques. Every year these people find new ways to try to compromise search engines and take away valued positions that honest webmasters work hard for. …