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click-through rates

Improving Your Google Ads Quality Score

Posted on October 26, 2021 · 3 min read

Your CTR or click-through rate is an estimate of the likelihood that someone is likely to click on the ad you have placed when it appears for one of your selected keywords. Your quality score is calculated on a scale of 1 to 10 with 1 being the lowest and 10 as the highest. Your …

Continue reading “Improving Your Google Ads Quality Score”

How to Do Well on Google Local and the 3-Pack

Posted on May 16, 2017 · 2 min read
How to Do Well on Google Local and the 3-Pack

Local search engine optimization (SEO) is an increasingly important part of capitalizing on potential organic traffic from search engines. With the changes that Google has made to local searches in recent years, the 3-pack is an especially coveted set of three listings which often appear under a map of the area and are displayed with …

Continue reading “How to Do Well on Google Local and the 3-Pack”

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