TheNextWeb.com [2011-01-14] – Twitter has challenged brands to reach out to consumers in a completely different way than how they did in the past through both traditional media and marketing campaigns. This social media platform “forced” brands to put their megaphone down and listen to their customers, changing the dynamics of their relationship. Today Twitter is on the agenda of most brands as a communication tool for immediate response to customers’ requests, driving sales and taking the brand-customer relationship to a more personal level. Stripped away from glossy images, styled videos, well designed environments, how can brands spark an emotional connection with just 140 characters at their disposal? Read more …