I came across a very good article for the SEO beginners written by Owen. J and highly recommend to read more of his posts.
In article “The Basics of SEO” Owen outlines the basics of the SEO:
- Website needs visitors
- SEO is a tool which can bring visitors to your site
- Longevity will help your site to be better ranked
- Content is very important
- Back links is a measure of website popularity
- Keywords need to be carefully selected