An affordable SEO company may seem to offer a service that is too good to be true, having said this a particular number of visitors or value of business can rarely be guaranteed by an SEO company, at least not prior to research of how competitive the sector is.
An affordable SEO company can bring you great value not through effort alone but through making sure that you get relevant traffic to your website. Most types of marketing are quite hit or miss, they target everyone and see what sticks: this means a lot of the money is wasted. With SEO an affordable SEO company will make sure they only focus people relevant to what you offer, this is done by focusing on making sure you appear in search results for the right keyword and key-phrase searches: this though does mean that setting up SEO can take some time. An affordable SEO company may take many months making a SEO campaign perfect making sure that the keywords targeted and converting into whatever it is the client needs: if not then words can be changed until the set is just right.
If an affordable SEO company is going to make sure that the SEO done is valuable they must work very closely with their client to understand what that client wants. An SEO campaign can be setup to focus on different most wanted responses. A non affordable SEO company will just send you traffic but it could be any, a good SEO company should ensure that you and they have a clear understanding of a most wanted response and that the traffic they send are likely to give that response: be it a purchase, an e-mail enquiry or signing up to a newsletter. Being able to trace this also means a website owner can see how effective their SEO is being and can decide whether to spend more or less. With most types of Marketing of course you can’t track where your customers are coming from and whether it is due, for example, to the ad you put in the local newspaper or from your attendance at a local food festival. With Affordable SEO you can see which keywords people have searched for in order to reach your site and see by how much they have boosted your website traffic in general and how much they have boosted sales so you can put a dollar value on SEO for each different keyword.
Apart from the costs of the man hours put into setting up SEO there is little cost and no advertising space has to be paid for to make it truly affordable. Affordable means that it is something available to even the smallest businesses who can do as much or as little as they wish; SEO is only affordable when done well though and so it helps to level the playing field where you use a good knowledgeable company while your larger competitors try to do it in house with an incomplete understanding or assume it is like everything else and just needs money thrown at it.