How to Choose Keywords for Your SEO Campaign

It’s obvious that the right keywords for SEO campaign is what will guarantee the success of the SEO optimization and should lead to the inbound traffic increase. Let’s take a local dental practice as an example  for choosing the right keywords.

Dental SEO campaigns can be a great way for a dentists to spend their marketing budget; an SEO campaign can be very good value and it is fairly easy to measure return on investment. The problem is working out which keywords that you have invested in optimizing are bringing in that return or if there is no return you need to change what you are doing.

A dental SEO campaign will often start off with some of the most obvious keywords and perhaps even some keywords that competitors are using. It could well be that a competitor in another area is doing well with a certain set of keywords and you may be able to do the same and adapt them for your local area, further keywords can be researched from an initial set.

Dentists are of course focused on a certain geographic area, as yet dentistry can’t be provided over the internet. Dental SEO then should consider looking for relevant local keywords with the name of areas, town and city names, state names and other local related words as part of longer phrases.

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