97% of Americans look for local goods and services online so there is basically no type of business who can’t benefit from having a website and making sure it can be found by the right people. Appearing in organic search results on sites like Google, Bing and Yahoo costs nothing in itself and if you want to appear for locally focused terms it can be relatively little work to make sure you appear top or close to top of results using seo.
Seo ( Search engine Optimization) makes changes to your site and its content to make sure that search engines like Google understand your site’s content and can match it to search queries. Affordable SEO for small businesses may simply ensure that the site is visible, has no major errors on it and meets basic guidelines from Google, then an affordable SEO company may also find highly relevant search terms that people are looking for locally and add them to your site. Depending on how many rivals you have locally it may also be necessary to add some links on other sites that go through to your site to show Google that other sites recommend and trust you, the more relevant they are the better value and more affordable seo will be.
While more people are searching for local goods and services online, including on their mobile devices while out and about, other forms of traditional advertising are being ignored more including yellow pages and TV, Radio and Newspaper advertising. At the same time that customers are more likely to search online to choose a provider rather than use the yellow pages or simply rely on who they have seen advertised a website is also much better value. Compared to traditional ads affordable SEO can drive a lot more customers to your business and you can also reach people over a wider distance: not least by selling online and delivering goods by post for many product types.
An affordable SEO company can usually recommend a website designer or design an SEO friendly website for you if you need one, or review your current site and suggest changes that not only improve SEO but also user experience that can increase the conversions on your site of visitors into customers: making already affordable seo even better value.
For new businesses affordable seo done by themselves or an affordable seo company is making it even easier to get started in business where funds may be tight and other advertising may not be an option. With SEO you can measure the exact value through analytics and tracking when different keywords on your site lead to a click onto your site and when they actually lead to a sale or other most wanted response such as a visit to your ‘contact us’ or ‘how to find us’ page.
Once you have proven that SEO is bringing a return to your business and perhaps people are even mentioning having found you through search you could reinvest your increased profits to find more keywords to add to your site on new pages and so increase the traffic from search engines even more.