Gone are the days of stuffing as many keywords onto a website as possible to increase your rank. Now, you have to provide quality above all else in your content. From there, you can add the correct keywords for your subject to increase your rank. The correct keywords are essential here.
Because this isn’t just about increasing website traffic. It’s also about ensuring the right people come to your site. If you use the wrong SEO keywords, you may get a lot of visitors but these visitors may not be interested in what you’re offering. If that’s the case, what’s the point? This is why you have to really do your research to find the right keywords to use that will both increase traffic and ensure the people that visit are relevant.
So, how can you be sure to pick the right SEO keywords? Good question. We’re going to try to answer that right here.
First of all, look at your target market. Pick keywords that fit what they are most interested in. Think about phrasing in terms that pop up the most often for those familiar with your industry. Include long tail keywords to make sure search engines know that your content is related to a specific subject. These keywords are also likely exact phrases that your target market uses so even if you don’t rank highly for them, they’re still important.
Another thing you can do is to go to a competitor’s website and see what keywords they’re using. This can give you a good place to start when selecting your own keywords. You can also use the Google keyword tool. This tool makes it easy to research potential keywords for your website that will both boost traffic and keep your visitors relevant. To use it, all you have to do is enter some terms that you think would be effective. The tool will then show you how many searches are made for these terms as well as related terms.
If you already have a website, look up your SERP ranking. This will show you where on Google you currently rank for specific SEO keywords. Who knows, you may already be ranking well for a few terms. If you’re not, that’s okay too because it shows you specifically what work you need to do to rank better. Hopefully, these tips have been helpful to you and you can now take your website to greater heights.