Resting on one’s laurels is not a good thing when it comes to SEO. SEO is not some magic bullet that is done once and let to sit and do all the work for you. You’ve got to keep monitoring and applying things when one’s site’s traffic goes down or SEO efforts can become an overwhelming labor.
Never lose site of your goals. Make sure that your SEO goals are met from the start and if so, that you know how to keep them and improve them. Things that may work today may not work in weeks to come or months. Constant vigil is required and if one’s statistics are dropping there are ways to get back to your SEO “A” game.
First is always a review and analysis of what has been going on via statistics. Also a thorough analysis of the site to look for errors and other inconsistencies. Has new terms been applied to your particular industry and you’ve not capitalized on them is a good start. Technicians and aficionados are often adding new terminology and slang to a field and those terms and phrases can rise to popularity status and used as a way garner more attention to a product or service. If these terms aren’t part of your keywords, your site may appear to be out of date and of not much use.
Keep on top of your industry’s changes and ad queries and answers in your copy so that people surfing will find your site when they’re using the search engines to ask around.
Make sure your mailing list is up to date and any resources you use to build your list are still of interest. Sometimes a landing page can get outdated or look cookie cutter to the point of lacking in interest. You may well need to update the promo you have to reflect modern trends and interests. Let present and potential customers know your site is on the ball and not just sitting there gathering dust.
Stay on top of the newest software. Upgrades to software and new software may be being used by your competition to gain the upper hand. If you’re not on top of this then you’re being left in the dust and that means you’ll need to catch up if you’ve not lost too much valuable ground as it is.
Be more interactive with your surfers. This includes using social media to reach out and do this by being helpful and supportive. Give out out those extra tips here and there and when it comes to others’ suggestions and commentary, validate them for their efforts thus raising the amity between you two and others. People will trust you as a resource of comfort and gravitate to your site and partake of your products and services.
It’s all about being on your toes and going into action before it’s too late. SEO doesn’t just work like a robot, it calls for hands on expertise to keep alive and vibrant as well as profitable.