Marketing can quickly blow out budgets if you are not careful with how and when you spend your money. There are so many options in today’s digital world from your conservative formats in newspapers, television, radio, and grassroots marketing all the way to the many, many (and growing) cyber venues including online marketing, placing ads …
Search engine optimization (SEO) and pay per click (PPC) advertising are often considered to be competitors in the web marketer’s toolset. Both take up valuable resources, whether they be money or time, and both need constant tracking and a sound strategy in order to work effectively. Despite the competition for limited resources, it should not …
Local search engine optimization (SEO) is an increasingly important part of capitalizing on potential organic traffic from search engines. With the changes that Google has made to local searches in recent years, the 3-pack is an especially coveted set of three listings which often appear under a map of the area and are displayed with …
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One of the toughest things for marketers and webmasters and companies fail to understand about SEO is that it has changed and so has the game. This basically means that what used to work for SEO doesn’t work today or needs modification. People are resistance to change and the same goes for SEO tactics and …
