How to Handle the Shift From SEO to SEM: Part 1

When Google releases an update to their algorithm, the rumors start flying. In May 2013, the rumor was that SEO was dead. The moment the name “Penguin 2.0,” now updated to 2.1, was mentioned, search engine optimization experts started panicking. When Google released Hummingbird, its most significant update in 12 years, websites started seeing their …

Matt Cutts Answers Questions About Guest Blogging and Search Engine Results

It’s time to take a look at some questions head of Google’s webspam team, Matt Cutts answered today over on his YouTube channel. Each of these questions have to do with search engine optimization in some way or another and are designed to aid webmasters in making good decisions regarding site content and structure. One …

SEO Questions About NoFollow Links and PageRank

It’s that time once again where we look at questions posed to chief of Google’s webspam team, Matt Cutts, and round up his answers. It’s a SEO Q&A and hopefully it helps budding and experienced webmasters alike find greater success in their optimization efforts. The first question Matt Cutts addressed this week has to do …

SEO Questions About No-Follow Links, Automatically Generated Pages and the Effects of Panda

We’ve come to that time once again where we’re going to discuss some common SEO questions put forth to chief of Google’s webspam team, Matt Cutts. First up is a question about no-follow links. Specifically, the user wanted to know if no-follow links could hurt their site. Cutts answers straight away with “no,” these types …