97% of Americans look for local goods and services online so there is basically no type of business who can’t benefit from having a website and making sure it can be found by the right people. Appearing in organic search results on sites like Google, Bing and Yahoo costs nothing in itself and if you …
What Google Really Want From Unique Content
It’s not just duplicate content that will affect where you rank it seems but Matt Cutts of Google’s Webspam team also wants to see you bring additional value. Based on interviews with him on the matter if you have the same content as another site just written differently Google will try to catch this and …
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12 Steps to SEO Peace of Mind for Small Businesses
These 12 steps are based on Google’s advice to small business owners with websites they may not have time to invest in with SEO research but who want to make sure they don’t get penalized and make sure they do benefit from organic SEO. 301 permanent redirects Use 301 permanent redirects to avoid pages appearing …
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What You Need to Know About Pagerank
Google Pagerank is a simple scale from 0 to 10 (as well as n/a for very new pages) as it is an important factor in where your site appears in Google’s results a lot of effort is put into improving it by online marketing professionals. Google Pagerank gets a lot of focus because of the …
The right way of doing SEO for your small business
As a small business finding time to do your SEO internally is one of the biggest barriers you will come across, unfortunately to do it well you need to work at it, this means setting aside time each day, either that or outsourcing it. SEO is partly about trial and error, once you have it …
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How SEO is set to become affordable for small businesses
Good news for businesses, bad news for established SEO companies the industry is becoming more competitive and the shortage of SEO professionals is beginning to be filled, though gurus with more than a few years experience are still in the minority. Affordable SEO then may become a reality for many more small businesses and not …
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Google Penguin Recovery for small businesses
If you ever thought as a webmaster that Google were on your side that myth may have been blown out of the water with Google Penguin. In the past Google have slowly rolled out changes and seen the effects they have had on sites before rolling them out completely. It seems with Google Penguin though …
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What can be done to recover from Google Penguin?
If you haven’t been affected by Penguin yet then the best thing is to make sure you won’t be, before its too late. For a lot of people though it is too late and everyday that a penalty remains or the filter affects your ranking you are losing money so you need a quick penguin …
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Used SEO techniques Google disapproves of? What to do next
Often people who only know a little about SEO have a go and get it wrong; they make look for a quick fix and get sucked into some black hat techniques. This though can be serious if you use SEO techniques frowned upon by Google and other search engines. If this is you or you …
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Six fundamental SEO tips, courtesy of Google
Google’s recent post on their webmaster central blog gave five things to avoid in SEO and six fundamental SEO tips, when Google give you six fundamental SEO tips you of course pay some attention. These SEO Tips started with one that on the face of it has little to do with SEO: ‘Do Something cool’, …
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