Synergizing SEO and PPC

Synergizing SEO and PPC

Search engine optimization (SEO) and pay per click (PPC) advertising are often considered to be competitors in the web marketer’s toolset. Both take up valuable resources, whether they be money or time, and both need constant tracking and a sound strategy in order to work effectively. Despite the competition for limited resources, it should not …

SEO’s Game Has Changed

SEO's Game Has Changed

One of the toughest things for marketers and webmasters and companies fail to understand about SEO is that it has changed and so has the game. This basically means that what used to work for SEO doesn’t work today or needs modification. People are resistance to change and the same goes for SEO tactics and …