Irrespective of spending, you would always prefer lowering CPC in Google Ads. If you can do so, your cost per acquisition will come down and drive more traffic to your business website. It may even allow you to have some extra marketing budget left over for other marketing campaigns. Lowering CPC in Google Ads isn’t …
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There are many ways you can optimize your website’s performance. However, Google Analytics says that these are the best way to improve its SEO. Custom Segments This has been one of Google Analytics’ key features for quite some time. It lets you see traffic by channel, know which of your visitors met your goals, and …
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The Webmaster Central Blog has finally announced availability of the Search Engine Optimization reports in Google Analytics. This data will be available based on the information off the Webmaster Tools. At this time Google will provide the following three reports: Queries: impressions, clicks, position, and CTR info for the top 1,000 daily queries Landing Pages: impressions, clicks, …
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