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Quality Score

Improving Your Google Ads Quality Score

Posted on October 26, 2021 · 3 min read
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Your CTR or click-through rate is an estimate of the likelihood that someone is likely to click on the ad you have placed when it appears for one of your selected keywords. Your quality score is calculated on a scale of 1 to 10 with 1 being the lowest and 10 as the highest. Your …

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Why AdWords Quality Score Is So Important

Posted on October 23, 2011 · 3 min read

I’m sure you know what Google AdWords is about. Somehow you’ve landed on this page which means you’ve been either already using it for a while, thinking about use it or perhaps had stopped using it. I probably don’t have to explain that Google AdWords is the most powerful web marketing mechanism and can bring your …

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