Marketing Strategies To Help You Grow Your Business Through A Recession

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Although the United States isn’t currently in a recession doesn’t mean that we’re recession-proof. In fact, many believe that we’re likely to face a recession in 2023. Regardless of what size business you own, it’s vital that you have a marketing strategy for when and if this occurs. Fortunately, there are many recession-proof business marketing …

Why Word Count Matters For SEO

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Although your word count isn’t a ranking factor with search engines it’s still important for SEO. Search engines want content that’s both relevant and original, but tools recommend word count for competitive analysis and to help Google’s algorithm determine what you’re writing about. What are the Important Steps for Content Optimization? Well-written content will show …

Benefits Of Investing In Paid Search For Small Businesses

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Many small businesses are using PPC or Pay Per Click. It has helped them to compete with larger players with limited marketing budgets. But with each passing year, the competition has increased as click pricing has increased. Additionally, paid search has become far more complicated over the years. It’s easy to set up ads using …

Reasons For Using PPC And SEO Together

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There are several people out there that think PPC and SEO are two entirely different strategies. Both these are service offerings associated with internet marketing. Although they are indeed different, it doesn’t mean that you cannot use them together. You can achieve the objective of raising the benefits of each other. Another common misconception about …