What was the last image you uploaded to your site? Did you find it from a stock photo website, upload it to the backend of your website, and then insert it onto the webpage? After all, this is how you maximize your SEO marketing plan, correct?
Sorry, this is simply not good enough when you are working on local SEO marketing. It just does not cut it. An SEO company will tell you that not only will it slow your web pages down, but also, the search engines will not be able to read the photo if there is not any text associated with it.
Here are some of the best tips from an SEO company to be certain your SEO marketing plan includes the best when it comes to your site’s images.
First, you will need to be certain you have the right format when it comes to your images. The most used formats are either PNG or JPEG. If you are not certain which one will be best for your local SEO marketing plan, consider this:
- PNG images offer higher quality photos but utilize a bigger file size.
- JPEG could allow one to decrease the characteristics of the photo, but one may modify the quality grade to locate a decent offset.
- WebP allows you to pick lossless or lossy compression utilizing this. It is the only photo structure backed by both Chrome and Firefox.
You will also want to use images that make your website look amazing. Using an original photo should be part of your local SEO marketing plan. You certainly do not want your visitors to cringe when they visit your site or think of other sites when they are on your pages. Trust us when we say your visitors will have more of a positive experience when you do not use stock images.
It is imperative that if you do decide to use stock footage, by all means, make sure that it is not copyrighted. You do not want to find yourself being sued by a big company for using their work.
An SEO company will also tell you that it is crucial to name your photos with keywords that are descriptive. This will allow Google and other search engines to see what the image is all about.
You will also want to use alt text that is search engine optimized friendly. Not only will it allow users to see what the image is if it can not be rendered, but it may also help you obtain higher rankings for your website. An example of Alt text is
<img src=”coffee-1.jpg” alt=”coffee”/>
Nevertheless, an enhanced alt text that explains the photo could be:
<img src=”coffee-1.jpg” alt=”dark roast vanilla bean coffee”/>
And finally, make sure your images used are mobile-friendly. With most individuals using mobile devices right now, it is imperative to have images that will load quickly on tablets, cell phones, or other used mobile devices. If not, many will click out of the site and move on to the next one.
If you’re searching for an SEO company that can provide excellent results for your images, contact Affordable SEO Company Tampa. They possess expertise in local SEO marketing and can ensure that your website encompasses all the necessary elements to secure a good ranking in the SERPs while also providing an optimal experience for your visitors.