A few weeks ago, we began to discuss the importance of SEO inbound links and why you should pay careful attention to them when developing your site. Even if you’re just revamping your site, you need to pay attention as doing these links wrong could have serious repercussions for how your site ranks on the popular search engines. Doing these links wrong could cause your site to be bumped onto the back pages of search results, meaning no one will be able to find your site. And that can’t be good for business.
We already talked about inbound links in general terms, so let’s get down to some specifics. If your site has widget links, it could get punished. That is, if an external site links to yours using keyword text in the widget. Do this too much and it could look suspicious like you’re building those inbound links yourself. If the links aren’t natural, it’s likely your site will be punished.
Another thing that could penalize your site is paid links. Having links from websites that look very spammy to yours could call into question the validity of your site. It draws attention to how you build links, which could make it so your site is bumped off of its rightful place in the search engines. This is incredibly frustrating and could leave you with a site that no one can find. That’s definitely not good for business.
Sometimes, the problem inbound SEO links aren’t your fault at all and rather are something another site created in an effort to boost their own site reputation. Though it’s not your fault when this happens, it’s still your responsibility to take note of such things and monitor who is linking to you and why. That’s the only way to ensure the inbound linking on your site is legitimate and won’t negatively effect your ranking.
All of this might seem a bit confusing, but don’t let it get to you. This is a standard part of SEO management and you just need to be mindful of it if you wish to achieve the best rank possible. More importantly, you need to be mindful of it so you avoid negatively impacting your rank. A lot of hard work goes into building your site up so it shows up high on Google’s search results. Repairing any damage caused to that could take a while to fix.