So, you likely already know that your website needs proper search engine optimization to be successful. However, standards change each year and you may not be one hundred percent certain on what you need to do on your site in 2013. That’s what we’re going to talk about today.
You should start using the rel=author tag on your pages and blog posts. This can help show the influence of your blog and keep you connected to other authors insights that may have a better reputation than yours. All of this can work to build your site’s ranking.
Another thing you need to do for SEO this year is to utilize social search at every opportunity. This means utilizing Google +1 shares, Facebook shares, and other social media sharing tools. This will help more people find your site and spread your content easily. The easier you make sharing for your visitors, the more likely it is you’ll see an increase in traffic.
You should also focus on making your site ready for mobile devices. That means maximizing your search terms and marketing efforts for the local market. Since 16% of all searches now come from mobile devices, you need to take advantage of this fact and make sure your site looks good and is easy to navigate on mobile devices.
Another thing you can do is to integrate SEO into all of your PR efforts. This includes having your press releases and social media postings all optimized for your primary key terms.
Don’t forget about Google+ in your efforts as well. Yes, it’s a social media site but since it is completely integrated into the search engine, it’s vital that you pay attention to this site and make the most of it. Make sure Google+ sharing options are included on every single page of your content. Don’t make your visitors have to work to spread the word about your content. Make it easy for them.
It’s not enough to just think about standard SEO for 2013. You also need to think about social media, PPC, and usability if you want to appeal to today’s web users. It’s all about integration in today’s online environment and if you’re not using all of the tools available to you, it’s unlikely that you’ll see success. With a well-implemented plan, however, you should see your site become more popular than ever.