Many people think that getting the top rank on Google is a sure bet to winning revenue and domination of a market. That’s nowhere near the truth.
What matters more than just ranking high on Google is driving traffic to your website. Not just everyday traffic but what is referred to as organic traffic, traffic that is generated from people who have an interest in your products and services, you, or the topic involved. People who are actually interested in you and your business and its services are more likely to convert and become customers. Think of this as, you have a top ranking on Google but those 10,000 people who’ve clicked the link an arrived at your site converted only 5 people to customers, however, a local SEO link brings the same 10,000 in number but converts to 2,000 people who become customers.
One can easily see where local SEO comes into play regarding organic traffic here. It’s the difference between success and failure regarding SEO campaigns. Quality traffic that is targeted and organic is like having money in the bank.
You have to use all the tools provided lie the suite of tools and options that Google gives out for free to check your metrics. Even looking at how many people have asked for driving directions to your store or how many times they’ve accessed Google Maps regarding your business is enough to give valuable data to your team so that they’ll give you more insight on where your traffic is coming from and why. Having this data means you can then tweak your websites to make the most of this traffic and not miss out.
Far too many people just half-listen to good advice. They run with the pack so to speak. That’s not good SEO sense by any means. You have to go with what the real experts advise and remember to stick to your own plan but don’t be so strict that you can’t accept good, sound advice. SEO can change. It’s never fully set in stone. Industries change with new strategies and materials and that has to be included correctly. When companies like Google make new changes or add new features, you had better be on top of them quickly and apply them smartly.
It’s all about monetizing and making the SEO work for you but not with the hype and wasted resources. It’s still up to you to sell your product or services but using the tools available means your advertising or promo has to be spot on and capture the attention of those organic traffic searchers.
Remember, the quality of the traffic is what’s important here not the quantity. Today’s business person or marketer wants the best for their money and having someone to fine tune their sites for local SEO to get those customers in your area is paramount. Don’t underestimate this one iota.
The value is in quality traffic, not quantity. Remember that.
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