The issue at hand is that the way SEO and SEM work often changes. Search engines like Google have been ramping up their policing of websites that use old, unethical tactics like keyword stuffing and spammy backlinks. The old skool ways of doing SEO just don’t work anymore and with Google pushing the envelope regarding their algorithm technologies, the modern day SEM has got to change their game or die on the vine.
Basically, the new game is one where long term results are more preferable. The days of telling clients that their site will hit the top of Google in a matter of days are long over. Reason being is because the old ways of doing SEO are now penalized. This brings us to the real deal regarding long term SEO results. This is done by several simple factors but the toughest of them all.
Bottom line is that the SE’s want people to enjoy searching and not having to get a populated list of spammy websites when they’re looking for relevant information. All the keywords and keyphrases in the world aren’t going to work anymore. Google knows this and now they focus on content, design, and true relevance. This means that SEO pros are going to have to tell their clients that it’s time to get on the good foot and build sites that are meaningful, relevant, and without unethical presence.
Quality content is the key here. Not lots of links to other people’s videos and pictures but original content, well written copy and links that are ethical will mean that in the long run, the site will rise in the SE’s and be more stable. Impatient clients are only going to suffer if they don’t game change. In addition, trying to get great content cheap is not going to work anymore. Hiring copywriters from poor countries will only get you poor content and you will lose out in the short and long term. This isn’t a game of rush in and rush out anymore. Now you’ve got to work for your SEO results.
Will the new world of SEO change with the times and technology? They had better and do so fast. No more laziness and backroom dealings to get clients to pay big money for ineffective results. Now it’s time to go to work and work hard. Any SEO or SEM pro who doesn’t engage in a lengthy discussion about the time it will take to get good results is a fool. It took years to come to this but it was due to happen as the public got tired of spammy SE results and when surfers leave, money is lost. Google can’t afford to have some new up and coming SE that establishes a sound ethical policy and technology that the surfers enjoy or Google’s reign at the top will fall and fall hard. That being said, SEO experts had best do some due diligence and prepare for the new way of doing things.