There’s nothing like getting the inside information about a strategy or series of strategies from the company that dominates a specific field. In this case it’s getting SEO tips from a collection of tips from Google itself.
The average person might think this look at what Google suggests might have information that is so top secret that no one could possibly understand it but that’s totally wrong. People looking for SEO often listen to too many armchair know it alls or to unscrupulous marketers who will lie through their teeth or give out information of little or no value. The bottom line is the best way to SEO your website is to follow some basic and fundamental steps anyone can learn in a day or two.
Remember something, when the web was new and SEs were growing in value, the way sites were ranked has changed. As marketing gurus realized they could cheat and circumvent the procedures and get websites of no value to the top of the search engine pages. This practice went on for years with one SEO company battling it out with another SEO company and to beat all that the consumers were getting ripped off from fly by night SEO companies making all kinds of absurd claims.
Google realized this and implemented changes over the past several years to combat this problem and be able to deliver results the surfer can value. Website owners need to pay attention to these tips as this is the way of the future for SEO.
First of all, make a good website. Not something with every bell and whistle out there. You want to get your basic information out but you also want to look attractive and be memorable. This means a smart and efficient design, well written copy, relevant pictures and links to relevant websites, blogs, and resources.
Once you’ve established yourself as something credible you’ll need to implement the latest of approaches to ensure the search engines not only find you but deem you worthy or inclusion and advancement up the ranks.
Make sure your contact info is on each page as well as your location. Beef up that location data well so you’ll take advantage of what is referred to as local SEO. Use town, city names, landmarks, historical places. Try establishing a blog that is updated regularly, once a week at a minimum and make sure it is linked to and from your site on each page. Again, use all the data relevant to what you do and location and services.
Use a schema markup. This is a language that is easy to find and use that allows for SE’s to not only find you but categorize you properly. Nowadays, not having a schema markup is a major inefficiency.
Use XML sitemaps as well as Atom/RSS feeds. If you have a blog, this will be par for the course. It really helps as people will bookmark and possibly publish your feeds on their sites. This is why you should include the proper keywords, keyphrases and hyperlinks in every article and blog post. Those will turn into links back to your site which are relevant and won’t get penalized by Google.
Get mobile established. Optimize your site for the mobile industry as it is growing to immeasurable proportions. Apply all the above to your mobile site design as well and make sure you put links to and from your website and mobile site.