Let’s take a look at why this is so essential. Basically, mobile is a fast growing option to the point of astonishing statistics. People are shedding their laptops and desktops to use their mobile devices from smartphones to tablets, and they need to find content that is viewable on these devices. With a growth this fast, if you’re not making your site mobile friendly, you’re losing tons of traffic, money, and opportunity.
It’s not that difficult to make your site mobile friendly, but you need to know the basics. Some of it can get a bit technical but the basics are that you need to have the site SEO or Search Engine Optimized so that you’re just not viewable, but effective.
The same rules apply here as with a regular website regarding SEO. However, there are new strategies that you’ll need to know about to avoid being penalized by Google and the other search engines.
Google has lots of new software that has algorithms to weed out the schlock websites that are full of spam, adware, malware, and who else knows what. Marketers are scrambling because they don’t know what Google is going to do next as they don’t make any announcements and there’s only one way to find out if your site is ranking as good as it has. You need to check your statistics and do your due diligence here.
First of all, look at your traffic and usage statistics. Not lonely look at the number of hits and page views, keywords and key phrases, but take exceptional attention to what devices are being used to access your pages. You’ll see that some of the traffic, is indeed coming from mobile devices. If so, then find out how long they’re staying on your site and are they surfing it or just accessing the main page and going away. If they’re staying, bookmarking, surfing, then your site is on the way to being mobile friendly. You’ll only need to do some tweaking perhaps with image sizes, scripting, and links to optimize the mobile opportunities.
Some mobile devices can’t read certain scripting languages like CSS. You need to test your sites with your mobile devices and see what is coming through and what isn’t . Act like a surfer who is looking for your site and looking for the services and goods you’re selling. Are they able to actually see the pics and videos? Can they read the pertinent copy? Are they able to navigate through the site and not end up looking at a page of jumbled up content?
These are the questions you’ll have to answer while acting like the surfer. Once you see some errors, then write them down and plan your repair. It doesn’t mean making your site mobile friendly will make it standard surfing unfriendly. It means you can have the best of both worlds as long as you stick to the basics and don’t go overboard.
Here are some easy and fun diagnostics you can do to make your site mobile friendly and it shouldn’t cost you a lot, nor take much effort, but it will require that you look at things from a different angle.
There are tools to tell you if your site is mobile friendly. Google has a thing that has an alert to see if your site is mobile friendly and it will display this when you hit your website. Another thing to do is use many of the online tools that will diagnose your site to tell you if you have a site that is mobile friendly. Some of these tools not only tell you where you stand, but will offer a way for you to engineer your site so it is mobile friendly.
Another good strategy is to look at your competitor’s sites and sites that are from the big companies that are already mobile friendly. See how they do things. You’ll find that things are simple, to the point, well laid out, links and spelling are correct, contact information is easily found, the sites are easy to navigate and they’ve been optimized for their specific keywords and key phrases.
When you see how the pros do it, you’ll know what’s expected of you. This is where studying comes into play. The jury still is out on what makes the best in mobile friendliness and things can change tomorrow without warning. You may find a way to take advantage that others haven’t just by experimenting on your own. If you’re lucky, you’ll hit the sweet spot and pull in all kinds of traffic and opportunity. Then people will rush to see what you’re doing.
The mobile market is not going away anytime soon. It’s not even anywhere near its full potential. Getting in on things now means you’ll be ready for the big opportunities that are just up there road and it will be easier to adapt, even when Google and other search engines throw everyone a curve with drastic changes in their algorithms.
This cannot be emphasized more. Your mobile site has to be just as good as your standard site and none of that black hat strategy nonsense. Google is hip to the black hat strategies and they’re adamant to stop them. Right now billions of webpages that used spammy links and other tricks are dropping off like flies costing untold losses in revenue for the unscrupulous webmasters and marketers out there. You do not want to be caught in this storm as the penalties are harsh to the point of irreparable.
So the bottom line is, you had better be ready for the mobile boom or you’ll end up a major loser.
Again, converting your sites to mobile means optimizing your main sites as well as making duplicate sites under the same domain but engineered for totally mobile. Optimizing your graphics and copy. Putting the right keywords and key phrases where they’re supposed to be. Adding the best links spaced properly as sometimes if links are too close to one another, Google will penalize you for them.
Being mobile friendly isn’t an option anymore, it’s a way of life and business in the online marketing game.