If your stats are going downhill, your revenue is drying up, and you can’t make any headway with your online marketing and web marketing, then you’re doing something wrong and it needs to be set right, asap.
It doesn’t take an expert long to look at the strategies you’re using to tell when and where and why you’re failing. It always boils down to missing out on the fundamentals, the tried and true methods that many overlook or try to modify thus sabotaging their own efforts. This is where the diagnostics start and with a little common sense and objectivity, the outpoints will appear and be ready for correction.
First of all, having a sloppy, unprofessional website. That’s enough to kill your efforts right there. Sit down and evaluate your website and make any corrections necessary. Things to look out for are misspellings, grammar errors, sloppy scripting, photos and videos that are horrible and lack any appeal whatsoever, bad links that don’t lead to important information or to easy navigation.
Along with a sloppy looking website, if your website isn’t mobile friendly nowadays, you might as well pack up and call it a day. Mobile is the online marketing venue and growing at alarming rates. If your site isn’t mobile friendly SEO then you’re losing out on traffic and revenue. It’s not an option, it’s a must.
Social media comes into play here when you’re trying to build up valuable reputation and brand name. If people can’t find you, don’t know what you do or offer, and can’t find any opinions that are beneficial, then you’re suing social media wrong with your online marketing goals. Web marketing calls for social networking as today’s social networking can make something go viral so fast that you have to be prepared for anything.
Not keeping an eye on your statistics and metrics? Then you’re just flying blind and not knowing how to target your audiences accordingly. If you don’t know where your traffic is coming from, when it’s arriving, what keywords and keyphrases are effective, page views, etc., then you’re just ignoring the facts. Statitics tell you the truth and get rid of irrational speculation and delusion.
If you don’t have realistic expectations for your online marketing, then you’re likely falling so hard you might not be able to revive. Know your audience and cater to them. Sometimes you’ll get an audience from several sources that you had no idea your web marketing efforts have touched and pulled in. You need to be flexible enough to take on the unexpected and turn it into profit.
Budgeting is the final step. Sure there is an army of web marketing gurus out there selling every pie in the sky tutorial or seminar you can imagine and they cost money. Those shiny pebble ads will deplete your budget fast if you don’t watch out. Same with those agencies making claims to get you to the top of Google or some other such absurd claim. The key here is to do research and buy quality when it comes to your online marketing goals.
You’ll be happy you’ve followed these and other sane tactics regarding web marketing. Better to be safe and sane than sorry.