In the world of SEO, or Search Engine Optimization, there are standard rules, and unwritten rules. In accordance with other rules and regulations we find in the online business community, a person can get confused as to what to do, especially if you’re just starting out with a new company.
Getting off the ground and establishing a solid foundation is where successful businesses begin and end. It doesn’t mean you’ll rise like some meteoric diva, it takes time and patience along with tried and true strategies that give you and your new company, an SEO starting chance.
Everything on your site and/or connected to your site can be exploited toward your SEO campaign’s overall. Leave no stone unturned nor any crumb not accounted for. Waste not, want not, is brilliant advice here.
From the name of your site, url, content, it all can be optimized in one way or another. The good old days of putting together sloppy and unprofessional sites by spam marketers and other unscrupulous types is over. Google has a suite of software that is specifically engineered to sniff out the scam sites and promote the useful sites. Google wants its public to get relevant and helpful listings. This means a whole new way of designing and maintaining a website, and that is honestly.
Right now millions upon millions of websites that used to rank high in the search engine results have fallen so low or been banned that this end of the industry is causing havoc but for the better.
First and foremost is that your site must be professional in every way. Easy to navigate, lots of valuable content, regular updates, relevant and useful content. You cannot afford to not be on your A Game in this regard.
Google is investing tons of money into their AI or Artificial Intelligence ventures. The smart eye can see when they’re testing what they’ve developed but not informed the public of yet. Surfing is easier, gets to the point of a query and results feature sites with authority instead of sites full of keywords and other tricks.
Building your sites on these protocols means you’ll easily segue’ into the new search engine results with more confidence and stability.
Remember, quality is the key here. Well written content that provides a service of some sort like answering questions or providing assistance. Being recognized and linked to from authority sites. These sites usually are the top of the line and a link from them means you’re being looked at as a valuable asset. Do not for any reason hire cheap freelancers. There’s an entire global industry of horrible writers who barely understand English offering their services for pennies on the dollar. The smart website owner knows to stay away from these people, working with them means the high risk of having Google ban them until who knows when.
The bottom line is, don’t take risks or the cheap way out. The public knows quality and so does Google’s growing algorithm AI. So get in there and optimize every aspect of your site and sit tight, you’ll see positive results in a few months, and if done well, following the tips here, You’ll not only grow, but have a stable site.