Today’s SEO still uses keywords. They’re not the same as in bygone days, just slabbing keywords on your site just doesn’t cut it anymore. Instead, there are new strategies to applying keywords that call for knowing the right engineering and flair, as well as the available tools for keyword research.
You can’t compete on a pro SEO level without keyword research. Sure you could get lucky with proprietary keywords associated with your brand name product and services, but when you’re selling things that others are too, you need that extra keyword research edge or the competition will swamp you. There are variations on a theme and it calls for experienced acumen, but using and applying the right keyword research tools the right way can give you a better chance or a great advantage overall.
There are some high-end keyword research tools that some internet marketing gurus sell their high-cost products, but they’re no way as effective as tools that you can get for free, especially from the 600lb gorilla of search engines, Google.
Yes, Google has one of, if not the best keyword research tools and it’s free! Having a Google tool means that you’ll be on their boat from the start and our chances of success much better. This hasn’t stopped others from developing their own research tools that are free, but with the new algorithms that Goggle’s Hummingbird and RankBrain and other software are kicking out, you have to take advantage of their semantics-based search query function. Google has pulled out all stops to fight spam and those who would take advantage of SEO. This has thrown of untold millions of hack webmasters and marketers thus making it easier for the common guy to get a foot up the ladder of the search engine results.
Google’s tools and the other company’s tools take a time to study but there’s help all over the place, especially from the developers and communities. Here are just a few of the free keyword research tools available.
1-Google’s Keyword Planner.
Google’s Keyword Planner is the tool of choice. It’s state of the art directly from Google tailored for Google. You can’t get better than that.
Ubersuggest is a nifty tool that ranks here because it does something special. It relies on some of Google’s technology but has its own special features and the favorite is the ability to dish out a lot of keyword suggestions after you punch in your queries. This gives you more options to play with. Its other options are easy to use and fun.
3- Moz’s Keyword Explorer.
Moz, like Google, is powerful and excellent. It’s said that the software’s results are better than Google’s but that’s a matter of opinion gleaned only from comparison experimentation. The bottom line is it’s strong, gives great options, and it’s free.
Now those are the top three suggested by pros. There are several others. You’ll have to shop around, ask others in the SEO community or even as your SEO expert what they recommend. The bottom line here is that these tools are available for use. Don’t let them seem intimidating because people around the world learn and use them daily by the millions. If they can operate these high-tech works of wizardry then you can too.
Remember, keywords do have their place in today’s SEO but it’s not the amount of keywords you use, but in how you use those keywords to match both industry standards and SEO expertise. Don’t listen to fly by night gurus who claim to know every SEO trick in the book. Believe it, they’re using the same software outlined here and all they can do is show off their results and act like they can do the same for you. If you need a real professional, get an SEO agency that is open, courteous and informative. They’ll give you realistic goals and how you can contribute using your own SEO skills.
It’s the best path to SEO success.