The search engine landscape has undergone a sea-change in the past few years and is evolving perpetually. Even a few years back, just tweaking the title tag by inserting a relevant keyword or making the textual content more SEO-friendly might have helped catapult your site to a higher rank on the SERP. Unfortunately, many webmasters …
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If you have a small bakery or cafeteria and want to reach out to the maximum number of users or customers via your website then there’s one local SEO guideline or tip that you can make the most of. Here’s the tip-try uploading some graphic footages or videos on YouTube and chances are that you’ll …
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Tapping the potential of social media movers and shakers or influencers to put it succinctly, has riveted the attention of SEO strategists and for good reasons. These social media champions have, of late, played a key role in driving up the traffic of visitors to a website as well as exchanging and sharing of content/information …
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Google has come out with guns lazing when it comes to search engine technology and that means in the near future the way searches are conducted and displayed will be far more efficient and fortunately spell doom for spammers, irresponsible webmasters and marketers, and cheap, unprofessional content. Their first line of defense is the recent …
AMP or (Accelerated Mobile Pages), now has a friend in Google that is listing the pages in its organic search results. AMPs are easily found with an icon next to result featuring a lightning bolt. The reason for the boost in AMPs is because of the massive expansion of mobile devices globally. If one doesn’t …
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It had become a trend of sorts for SEO specialists to treat the process of search engine optimization as exclusively distinct from social media in all its myriad forms. However there were individuals for whom both the concepts were identical. In reality, social media and SEO have a symbiotic relationship and their interdependency is such …
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Personal branding is just as important as company, corporate branding and done correctly could be the difference between success and failure. Business is all about profit, and profit comes from great service and products. Having a sound reputation for both is what creates a brand name for your company. People recognize your name for top …
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There’s no argument that we humans are visually oriented. It’s in our makeup and the way our brains process information. Imagery is what we run on and when it comes to SEO, it might turn out that the computing systems of the near future will rely on images far more than we suspected. Any scan …
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Investing in SEO is a must for today’s online marketer. Without SEO your chances of getting spotted via the search engines is next to nothing. There’s a lot of technology and technique involved but one thing that can hedge your bet even further is personality. The public likes to deal with companies that do two …
Linking is still a valuable SEO practice but if you do it wrong you’ll be in more trouble than you can dig out of. There are safe and effective ways to manage linking and the bottom line is honesty is the best policy. First of all, Google looks at links to your website using several …
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