Google have announced a major update may soon be made to their search allowing for ‘semantic search’, which will provide better results through better understanding language: the meaning of this for those performing SEO optimization is as yet unclear but could be far reaching for search optimization. Google’s Amit Singhal one of their top search …
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There is a lot of reaction to a recent interview with Matt Cutts of Google, as well as Duane Forrester of Bing, where Matt Cutts announced that Google would be moving to ‘level the playing field’ by penalizing those that ‘over optimize’. This SEO penalty has of course got a lot of people talking and …
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The official Google Search Blog publishes a lot of information and includes monthly updates on how they are improving search quality. This is great if you are working in or on Search engine optimization but a lot of the details don’t give away instantly what you should do to your search engine optimization to benefit: …
Small businesses have limited advertising and marketing budgets, this means they should be careful how they spend there money, perhaps then they should go for tried and tested methods of advertising such as Yellow Pages and advertising in local papers? Certainly a lot of people believe that SEO being relatively new is something that small …
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There are a whole lot of SEO tools available online, the amount of data they can collect is incredible and if you are new to SEO it can be hard to decipher but a lot of it, especially the most important data, comes from Google itself. Most of this data is indeed published free by …
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There is it seems a lot of confusion amongst web site owners and people dabbling in occasional SEO as to the value of Titles and Meta Descriptions on their sites. Where many have become confused is where Google no longer use Meta Keywords, though Yahoo and Bing do to some extent. Titles and Meta Descriptions …
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Most business owners have come across Google Adwords advertisements and may not have realized, others may realize that Adwords marketing is what you are seeing down the side and above the main Google results: with a yellow background labeled as ads. If you have realized that this is what Adwords is you still may not …
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The government may be keen to help big businesses get back on their feet but the economy recovers from the bottom up and all eyes should be on what small and medium sized business think of the economic climate and the year ahead. Recent surveys by Research Now looking at small and medium sized businesses …
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For many years people working in SEO have struggled to understand how the no-follow tag for links was viewed by Google, most people understand that it does stop the flow of Pagerank to other sites but many have assumed that therefore it keeps back Pagerank and helps more flow to other pages, including pages on …
Continue reading “Does Pagerank sculpting help your site? No”
The jury is still out on exactly what Google are trying to do with their ‘Search Plus Your World’, feature. Some including Twitter believe they are purely trying to promote their Google Plus social media site and give it a USP by integrating it with search; other people however think that it is a larger …
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