Dentists keep on hearing about dental SEO (Search Engine Optimization) because it is quite helpful in building their dental practice. Most of the information about SEO that is available on the internet is geared towards optimizing websites catering to national retailers or blogs although for most of the information regarding dental practices there are some distinguishing factors. For dental SEO you are not targeting the whole web and in all probability, you are not selling anything online. Dental SEO is for getting leads especially those within the vicinity. Here are the reasons to avoid missing opportunities.
Organic versus local searching
For understanding the way Google treats various kinds of queries you must search with keywords such as “signs of teeth decay”. This will give you results such as blogs, websites, and online magazines. Many of them are intended for national and international audiences. You are unlikely to see a local dentist in the top SERPs. When you optimize your website for getting into these search results you are performing organic SEO.
Now, search for “teeth decay treatment near me” Google is aware that this term means the user has local intent in mind. For this term, the top results are dental practices near your location. You get three places that are featuring also known as three-pack together with maps and links to more places. When you optimize for this kind of search it is called local SEO.
Significance of local dental SEO
Organic SEO is all about the optimization of your website and it is identified by the URL. Generally speaking, you are required to do certain things to the site or include links to the website for this practice to be useful. On the other hand, the local SEO is about local business optimization and it is identified by the NAP (Name, Address, and Phone Number) information. You need to have a mention of the name of your dental practice that is called a citation. It can be significant even when this doesn’t include links to the site.
You are probably aware of the fact that Google locates the information by crawling the web meaning the bots explore all the links they encounter. The question is how can it find information without having links? The answer to this question is data aggregators that pull info from utilities, telephone directories, business listings, and other similar resources. So, an abundance of correct citation can help you in building a strong presence in local searches. However, be aware of the fact that there are several inconsistencies and inaccuracies involved in the process and they can harm the dental SEO ranking.
Common factors for local and organic SEO
Similar to the brick and mortar companies, do the dental practices also have to concentrate exclusively on local searches and forget about the normal standard SEO? Nope. Several principles involved in website optimization apply for both cases and it doesn’t matter what your goal is or what industry you belong to. Some common factors include,
- Content and Meta tag optimization for the targeted keywords.
- Efficient website navigation.
- Having a diverse portfolio including quality backlinks.
- The website must be free from technical errors and glitches.
- Top-quality UX or user experience.
- There should not be keyword stuffing, low-quality or duplicate content, and spammy links.
- Mobile phone friendly and fast loading website.
The organic dental SEO can easily bring traffic to your website from around the world but, just the people present near the practice area are truly meaningful leads. If you are not focusing on the local search, you are in all probability missing out on opportunities. If you need professional help in Tampa, FL area for dental SEO, get in touch with Affordable SEO Company for consultation and detailed estimates.