Defining Negative SEO

Everyone who owns a business knows that their online presence is significant. This relies heavily on SEO to get you to the top of the SERPs pages where people will start to take notice of who you are and what you offer. One thing people don’t realize though is that SEO falls into two categories …

Why you Need Content and SEO to Build Trust, Authority, and Reputation

Trust, authority, and reputation are necessary if you don’t want your business to be a carbon copy of your competition. With these things in place your customers grow emotionally engaged – the key to loyalty. You can clearly see when a business has these things in place because they’re more visible in the search engines. …

7 Video Marketing Strategies That Can Help Grow Your Business Fast

Creating valuable content about your business gives you an upper hand against your competitors. This year, all the social media platforms such as Twitter, Facebook, and Instagram are focused on video marketing strategies. And if you think it’s going to slow down, then you are wrong. Well, if you find it hard to come up …

Fighting Negative SEO

You can never underestimate your fellow human being from doing some underhanded nonsense like affecting your website with what is called Negative SEO. Negative SEO is when several factors call for your website to lose in your statistics. You’ll lose traffic, reputation, and income unless you do some Negative SEO Remediation and other tactics. The …

Effective Guidelines on Online Reputation Management

Effective Guidelines on Online Reputation Management

Though the world of trade and commerce has evolved tremendously since the advent of the Internet, there are some aspects related to your business that haven’t changed and aren’t likely to change either. For instance, brick- and-mortar businesses always had a reputation to safeguard (and they still do). If you were honest and sincere in …