As the curtains fall on 2016, SEO specialists and online marketing strategists roll up their sleeves to plan well in advance, the innovative techniques that’ll set the ball rolling for their clients’ firms. SEO spin-doctors are now focused on developing or rather orientating their marketing campaigns around the evolving search engine landscape in the upcoming year. …
Every business using the web to get ahead needs to have mastery over PPC and SEO. Too often the mistake is that the marketing teams hired by the business don’t make a meld of both practices and much is lost in efficiency and progress. This is something that has to be addressed immediately and the …
With the future rolling on top of the SEO industry, it’s time for experts and customers to really take note as to what to watch out for in the near future. It’s an issue of what does work, what has worked and what is expected to be the next trends in technologies and tactics. To …
Continue reading “Preparing For The Ever Changing Face Of SEO”
Yes, it’s getting more competitive every day when it comes to websites and page rankings. Today’s strategies have to incorporate some of the fundamentals of old and the new innovations. It takes super skills to play the SEO game and part of that game is comparing your site to your competitors who are leaving you …
Continue reading “Getting the Inside Scoop on Your Competition, the SEO Way”
Since Small Business Saturday (the holiday earmarked for shopping on the first Saturday following Thanksgiving Day in order to promote local and/or small brick-and-mortar establishments) was observed for the first time on 27th November in 2010, the event has grown in popularity. American Express, the registered owner of the ‘Small Business Saturday’ brand, exploited online …
Continue reading “Holiday Season Social Media Promotion Tips for Small Business Saturday”
Get your guns ready or better yet your keyword research and optimization software, as it’s time to bust in there and take advantage of the content marketing holiday keywords. First of all, don’t think you’re going to get the best of the keywords as the major stores have them all sewed up. It doesn’t mean …
Today’s SEO still uses keywords. They’re not the same as in bygone days, just slabbing keywords on your site just doesn’t cut it anymore. Instead, there are new strategies to applying keywords that call for knowing the right engineering and flair, as well as the available tools for keyword research. You can’t compete on a …
Continue reading “To Fight The SEO War You Need Keyword Research Weapons”
So you’ve had your new company doing business on the web and things have been going well until suddenly you get word that someone has posted something negative about you and it’s affecting your online reputation. What can you do to reclaim your good name? Well, there are a few things you can do to …
Not everybody would have loved the Penguin updates and it was something that had brought a major change in Google’s ranking algorithms. Since 2012, the algorithm has played a major role in shaping the optimization strategies for the SEO gurus. However, with Penguin updates marking an end and becoming real time, there can be greater …
Continue reading “Penguin Goes Real Time, How does that impact your SEO Strategy?”
The search engine landscape has undergone a sea-change in the past few years and is evolving perpetually. Even a few years back, just tweaking the title tag by inserting a relevant keyword or making the textual content more SEO-friendly might have helped catapult your site to a higher rank on the SERP. Unfortunately, many webmasters …
Continue reading “Setting Specific Targets before Implementing the SEO Campaign”
