Is Content Marketing Important For Small Businesses?

Paid advertising is a popular strategy of many businesses. But surprisingly they are becoming less effective as customers today are more aware. They won’t buy something based on hyped advertisements that promise to do wonders. A modern-day customer prefers doing organic research about a product or a company and determine if it is something that …

How To Make Your Content Marketing Strategy Work For You

One of the best ways to generate new leads for your business is through content marketing. In fact, 70% of businesses admit to investing in it with 60% of these investors saying this is an extremely important part of their overall business strategy. However, there’s more to this than simply creating content. You need an …