SEO has had some remarkable changes in the past year alone. 2014 saw Google change the game immensely with their software algorithm changes and updates. They also took out vital data that marketers depended on and that sent the pros scrambling to make up the loss.
That now calls for new strategies and clear thinking on the part of SEO pros and teams. It means a far more exact science as well as opening the doors to innovation. Basically the way to get the most out of your SEO strategies is to combine the old with the new and be innovative but don’t get absurd. Nowadays the focus of the SE’s are for quality, authoritative and updated content not the old keyword stuffing and idiotic links the scamers used to dominate the top search results.
This and other changes now call for SEO pros to focus more on quality and authority. You’ve basically got to earn your position, no more buying this and that or using black hat tricks. It’s hard work but only the strong will survive. This calls for doing things organically without flaw. That traffic is more valuable now than ever. Optimizing your organic traffic will be your lifeblood regarding SEO from now on. In addition, looking for new ways to do analytics is going to be the big major turn in events this year if at all possible. Programers are busy night and day looking for new ways to develop software to get those stats super sharp. Marketers are on the prowl for the best software and that market is going to explode with only the best rising to the top of the heap.
You’re going to have to create, optimize, and analyze. Those three things are most important as more big changes are on the way for sure. If you’re not on your toes with the latest trends and strategies regarding SEO you’re going to be left in the dust and doing lots of expensive and exhausting damage control in the future.
You’ve got to think in the short and long term. SEO isn’t something done once and you forget it. It’s not auto-pilot by any means. It calls for constant vigilance and on the spot application.
Also, don’t forget to take advantage of the ever growing mobile market. It’s the biggest growing market out there and without an optimized strategy you will be missing out on tons of benefits.
Take the time needed to learn all avenues of present SEO and don’t listen to the naysayers. This is about coordinated strategies and application of the latest of these and technologies. Some of these will be inexpensive and some might be costly, so you’ll have to gauge what the ROI is on all your efforts.
Be on your toes with SEO in 2015.