If you have a small bakery or cafeteria and want to reach out to the maximum number of users or customers via your website then there’s one local SEO guideline or tip that you can make the most of. Here’s the tip-try uploading some graphic footages or videos on YouTube and chances are that you’ll or rather your business will go a long way as a majority of regional or locale-oriented business owners usually lack the sagacity of milking automated social media sites and YouTube for promotional purposes. Exploiting SEO techniques where you regularly update and refresh your site’s textual content can help enhance its ranking only up to an extent.
The majority of those who log in to your site routinely have very limited or short attention-spans which imply that they’re mostly like to get turned off reading content on the same subject matter or themes day in and day out. So, if you temper the content with a catchy video that has a good recall value, your site’s chances of attracting a greater volume of traffic and eventually improving its SERP rank will go up subsequently. So that your video gets more ‘likes’ and is shared extensively across the social media platforms, you’ll have to make it riveting.
Towards this end, the subject matter as well as the manner, in which it is presented, will invariably make an impact. Talking about ‘quality’ it is something that is quite subjective, even footages whose recording quality is downright inferior have gone on to become hugely popular. So don’t get too worked up on the ‘quality front’ rather focus on the topic and the presentation style. Abide by the ensuing tips on optimizing your YouTube footage for giving your local SEO campaign the leg-up.
- Geo-tagging the footage
Every location is expressed in terms of its geo-coordinates i.e. longitude and latitude in YouTube. Of course, the tagging or rather geo-tagging of your video doesn’t happen automatically. You’ll need to geo-tag the footage yourself which can be accomplished conveniently. Click on ‘video manager’ first, look for the ‘advanced settings’ field, and then click inside this box. Type in your business address inside the empty field and next, claock on the ‘search’ tag and save the entry. A tiny popup map details the location. Now, YouTube will mechanically translate your location data in geo-coordinates for backing up.
- Add a business link in the narrative of your video
Before the footage starts rolling, ensure that viewers have the option of connecting to your site whenever they wish to by inserting a link right at the start.
- Insert NAP towards the end as well in the audio tag
Don’t miss out on adding your NAP details (name, address, and phone or contact numbers of your business) in the closing section of the footage as well in the audio button or tag icon. You can also include the website URL link. Google has interpretational or deducing algorithms that scan in-video text via OCR (optical character recognition). Google’s algorithms also interpret and translate text within the audio field.
- Video tagging
Tag your videos with location name as well as the name of the industrial or commercial category you’re involved in. Also, optimize the video for showing up instantly during searches by tagging the same with relevant keywords or set of keywords.
- Insert the video on Google+ Local Page
Temper your Google + Local Page with the footage or footages and once the same has been added, your employees can share it via your Google+ streams.
Make your video ubiquitous by promoting it on as many social media sites as possible including Facebook, LinkedIn, Google+, Tumblr, and Twitter to name a few.