The search engine landscape has undergone a sea-change in the past few years and is evolving perpetually. Even a few years back, just tweaking the title tag by inserting a relevant keyword or making the textual content more SEO-friendly might have helped catapult your site to a higher rank on the SERP. Unfortunately, many webmasters and website owners have found to their dismay that the traditional search engine optimization techniques don’t anymore guarantee an improved or good ranking. Therefore planning meticulously before launching your SEO campaign has become all the more significant.
These days, a webmaster or an online marketing specialist would’ve to be a little more sagacious in setting targets or objectives that are more in sync with the SEO approach thereby rendering them accomplishable. Build or plan your search engine customization strategy around the following five specifics (you can define these as your aims or objectives) if you want the campaign to deliver.
- Audience: Notwithstanding the fact that you may already have a fair idea of who might be the likely or potential customers of your product or service (based on demographic factors), you’ll still be at a loss as to who comprises the niche segment (based on organic SEO search). You’ll surely agree that a sizable proportion of your customers will comprise individuals who’ll look for your product on the net which in essence implies that these people will use a keyword or set of keywords to look for the product or service. So, you can’t afford anymore to entice your niche or target audience in terms of demographics like age, education level or gender only. You’d have to plan intuitively by getting into the skin of the user.
- Niche Segment: When you’re strategizing your SEO drive that also focuses on web surfers, it doesn’t need to be exaggerated that you’ll have to take into account a distinct set of factors or aspects. These aspects or features are the ones that have an impact on the user while he or she is looking for information or data on the specific item you deal with.Working on these facets will go a long way in helping you to focus on your ‘niche segment’-the target group who might turn out to be your steadfast customers (in the near future). Your competitors including the behemoths and conglomerates will be more caught up with chasing the ‘mass’ users thus giving you the leeway to fine-tune your SEO so that the site more appealing to the ‘niche segment’.
- Traffic: After the keywords, audience, and niche segment fall into place, you’ll go about setting your sights for attracting organic traffic. That, in essence, will imply that you’ll be in a position to create relevant content, spin it periodically (for variety), and refresh the same periodically. Spare a thought also for link building and the genre of links you’ll desire to build. Suitable resource allocation will become an easier task when you comprehend these fundamentals.
Keywords have always been the keystones of any SEO approach and still continue to be to a considerable extent but surprisingly enough webmasters and web developers still nurse a lot of misgivings or misunderstandings about the same. Hummingbird update algorithm has greatly contributed towards the semantic evolution of keywords. Instead of being too obsessed with making the keywords SEO-amenable, see to it that they sync with your niche.
How many of the number of visitors or users logging into your site will you be able to convert to actual customers is something that you won’t able to precisely set via the SEO strategy. Neither is the conversion rate built into the campaign. The number of users that end up buying your product or service will not in any way impinge on your site’s ranking. However, if you want the SEO technique to pay off commercially then surely you’ll have to factor in the aspect of conversion.