Most website owners have heard more than a few things about SEO, but local SEO is a subject that often goes undiscussed, which shouldn’t be the case. As Google seeks to become more personalized and hyper-accurate with search results, localized options are more important than ever before.
In short, if you’re a business with an online presence and a physical location, you absolutely must get onboard with local SEO efforts. Today, we’ll look at some epic reasons why you should get started with this optimization, and follow that with an infographic which will show you how to start your local SEO efforts today.
Local SEO is a powerful tool for businesses both large and small. Studies have shown that these types of searches are done on-the-go with mobile devices. This means that people are looking for something nearby to satisfy a need. By ranking in geographically local results, you can easily score the sale.
In fact, Google’s own studies found that 50% of local searches result in a store visit that same day. That’s a huge opportunity for your business, and with up to 18% of those visits resulting a sale, you have nothing to lose but business.
Since these shoppers are in the final stages of their buying cycle, they are simply looking for a solution that’s convenient. If you’re interested in optimizing for local results when you create a blog for your business, simply check out the infographic below to find out how it can be done.