Recently Google started airing a “Myth Buster’s” show in which Martin Splitt, their Webmaster Trends Analyst answers questions like what three key SEO factors you should concentrate on. When asked about this Splitt said that Google uses 200+ signals to determine their SERPs. He even went so far as to say there are three things webmasters should focus on.
Content
Google’s number one factor makes a lot of sense. It’s creating really good content that meets your users’ wants and needs. This is why all the content you create should say who you are, where you’re located, what you do, and help with accomplishing your user’s purpose. Providing this type of informational product page will help increase the likelihood that Google will show your web page when it’s a direct match with something a user is searching for.
It’s also important to your SEO that you understand what phrases people use when searching for your content. You don’t want to get so specific with your keywords here that nobody looks for them. However, you should still include trademark information – just to a lesser extent. Overall you should concentrate on speaking your users’ language.
Meta Data
The second consideration is a bit more technical in nature. It is making sure that your content has meta tags and descriptions. This is important because it gives the search engines a small snippet to use in the SERPs to tell people why you’re the one who can provide them with the most help. From there you should also create page titles specifically for each page so you don’t use the same title repeatedly.
Creating effective title and meta descriptions shouldn’t depend upon the use of a template. This type of SEO looks too much like cookie cutter content. While metas aren’t a ranking factor in and of themselves, you don’t want to appear like this either since Google may think you’re spamming and penalize you for doing so.
Performance
The third factor that’s important to Google is how your website performs. While you can’t expect your website to work perfectly (and fortunately there are other factors that will make up for what you’re lacking), you do want to make sure that your website works both well and fast. This is because while performance is a top factor when it comes to SEO, this isn’t the case when it comes to algorithms.
It’s important to understand that performance is more than just making sure that your website runs fast. It also means making sure that your website is visible to people online. This is because Google wants to make sure people get to your content fast.
Conclusion
With these things in mind you may be wondering why you’re working so hard on your SEO, fighting for the number one spot in Google. While this seems like a very basic question for anyone who works with search engines, but those who only build websites and not optimize them for the search engines should be paying attention here too because if someone doesn’t know that your website exists they won’t see your work. Nobody is going to search through the bottom results for what they need.
Now that you understand why ranking in the SERPs is so important and you know what to focus on, hopefully working on SEO will be a little easier for you. However, with everything else that you have going on, if you find that you still don’t have enough time to do what’s necessary, make sure you contact the Affordable SEO Company. Over the years they’ve helped many websites gain their position in the SERPs. Yours should be next so make sure you reach out to them today.