Very rarely in life will we see how negatives can be good for a person or business. The same is true for negative SEO. While everyone focuses on what tactics and strategies they are using for their websites to grow and flourish, many do not even take into account that there are individuals or companies that will put your business in harm’s way just to make theirs look better.
One of the best tidbits of advice that can be offered in order to help our website out against negative SEO is to be sure your security on your website is top-notch and up to par. You need to have a plan in place so hackers can not access your site, causing damage to your website and business.
Hacking should never be put on the back burner by anyone. This occurs when a person accesses a site without permission. Most of the time these individuals will do it for private information or to redirect the individual searching to another source.
There are various tools that a hacker can use. Malware is often used by people in order to damage a specific site. The goal for the hacker will be that of a data breach typically. The website’s company can have effects that are tremendous after the hacking has taken place. This is usually a very expensive fix on the company’s part.
Spamming is a second tool that hackers have used. Hypertext can be added by the hacker to the page, which will link the hackers’ destination when the website searcher clicks on it. Hackers will do this negative SEO trick in order for them to see more traffic to their site. And with more traffic, there comes the increased chances of gaining a higher search engine ranking.
In a Google study, it was found that almost three-quarters of websites that had been hacked were because of spam. It is likely that many of these cases were planned attempts in taking the website down. However, it could also be a chance for less-known websites to become visible by getting others to their site.
Unfortunately, when a genuine website is hacked, in many circumstances it will become a link farm. Here website visitors may also be conned into going to malware sites or phishing without having knowledge that they are doing so. A good deal of the time this is planned by the one spamming the site.
Should the above happen, and Google sees it, they can put your site in the sandbox. This means that when people try to visit your site, Google will send them a message saying in a roundabout way to stay away from the site. Or if you are really unlucky, Google will take down your site altogether.
This will greatly affect your SEO. It will mean that any organic visit will probably see a drop in numbers. You will also see an effect on your engagement. People will not go to as many pages on your site, nor will their time be very long on your website. You will more than likely see an increase in bounce rate.
Google will see the above as users having a bad experience. Therefore, your site will not rank as well either.
And we can not forget about trust issues. Even if people have been to your site before, trusting it, a trust factor can come into play. Past users do not want to see any trust issues at all.
Hackers have been known to do redirects as a form of negative SEO. Visitors will be taken to a page that is completely different from the one they thought they were going to be navigated to. These sites will often contain content that has been copied. It may not be true content, and it may very well be malicious. Other times a user is required to click on a link where sensitive information is revealed.
When a hacker hacks your website, backlinks are generally added to your site. Google will see this as a trust issue as well since most of these backlinks will come from questionable sources.
If you want to develop a plan against negative SEO, but are not sure where to turn to, consider hiring an SEO team such as Affordable SEO Company. This company will be able to help provide you with the best tactics to avoid SEO that is not wanted.