Defining Negative SEO

Everyone who owns a business knows that their online presence is significant. This relies heavily on SEO to get you to the top of the SERPs pages where people will start to take notice of who you are and what you offer. One thing people don’t realize though is that SEO falls into two categories …

Fighting Negative SEO

You can never underestimate your fellow human being from doing some underhanded nonsense like affecting your website with what is called Negative SEO. Negative SEO is when several factors call for your website to lose in your statistics. You’ll lose traffic, reputation, and income unless you do some Negative SEO Remediation and other tactics. The …

Cutts gives insights into Penguin, Panda and Google Philosophy

According to Matt Cutts the Penguin Penalty isn’t what Google consider a penalty but simply an Algorithm change. All semantics really but Matt Cutts in an interview at SMX (the Search Marketing Expo) certainly didn’t seem to suggest he or Google had any remorse for the Penguin update they unleashed earlier this year. In an …