Local SEO is needed, so others can see your small business better. There is a large difference between this kind of search engine optimization and organic SEO. Here are some methods you can utilize to help improve your local SEO for your small business.
First, take a look at your competitor’s business profile questions and answers on Google. This is a huge way you can convert customers to your own. By looking at what questions they are asking others in your field, you can better understand how you can serve them the best. Many of these questions are asked by individuals that most likely have never visited that particular business. They ask these questions to have all the information they need to make an informed decision about if the business is right for them.
Next, please take a look at your Google product listings and make changes to them. The Google product listings provide information about the products you have. Visitors can click on these listings to find out more about said product. You can use “Pointy” to scan products into Google using a barcode scanner that has been plugged into Pointy and the point-of-sale device. Pointy will only work with products that have barcodes and, unfortunately, do not work in all countries.
Our following method to improve local SEO is utilizing Google’s business messages. When this is activated, those browsing will see a message button that individuals can click to send a message to the small business. An auto-responder can send a message back to the initial inquiry. It is best practice to respond to all inquiries within 24 hours. If you fail to do so, Google can deactivate this on your account. They also can show your response times in Google Maps and Search.
It is also a good idea to take into consideration the new attributes that may affect your business. “Woman-owned,” “LGBTQ-friendly,” “gender-neutral restrooms,” and other attributes can be listed on eligible accounts. These listings will show that your business is all-inclusive and can make minorities feel more welcome. Many feel this makes a company more attractive when these attributes are listed.
We have been talking a lot about Google. But you must also think about other search engines as well, such as Yahoo, Bing, and DuckDuckGo. Each of these search engines will have its methods for becoming visible on these search engines. For example, with Bing, you can utilize Bing Places to get your business on the map, while for Duck Duck Go, you will need to set up an Apple Maps Connect Business profile.
And finally, be sure to know what your reputation is. Word gets around fast on review sites such as TripAdvisor. It is great that you are checking these places to see what others are saying about your business, but what about looking at the search engine results page to find out what others think of you? It is a good idea to look at the entire SERP, including People Also Ask. Here you may find some of the questions they are frequently asking about your product, such as “Why does {product name} cost so much?” From there, you can write an answer about this and try to have it rank, so they can see your answer.
By improving your local SEO for your small business, you are providing your company with better exposure. If you need assistance in anything related to local SEO, reach out to a professional, such as Affordable SEO Company Tampa in Tampa, FL. This SEO company will work hard to provide you with the best experience so you can see the best results possible.