Are you looking to start or expand your business in Florida? Are you confused or unaware about how you could build authority locally? You might be having a branded and appealing social media page along with a great-looking website. But they aren’t enough to get visitors to your website even from Florida.
If this is the case, it’s time you considered taking help from local SEO service providers. Compared to general SEO practices, local SEO is a bit different as you must focus on a particular region. You will be targeting people living in that area. We believe it’s much better as optimizing your website for a specific region is easier compared to the general keywords.
Below we have tried to answer questions and figure out the differences between local SEO and organic SEO.
What is Meant by Organic SEO?
SEO stands for search engine optimization and is a long-term strategy that requires optimizing your website. Your optimization goal here is to update each page on the website in a manner that increases its chance of ranking higher on search engines.
Integrating the right strategy for several months can bring a steady flow of targeted traffic to your website. It makes you rank for keywords and traffic is derived from the clicks people make on the search engine results pages. Contrary to paid ads, it is entirely an organic process. You are shown in the search results as you rank for searches people are making for a particular topic or product they wish to purchase.
Hence, targeting the right keywords is important for improving your organic SEO. You should also ensure that your webpage has relevant information and the user should find related content for the search they are making and clicking on your website.
Best Practices to Improve Organic SEO
- Well-organized structure and layout
- New creative, informative, and entertaining content published regularly
- Integrating the right keywords in metadata, headers, and copy
- Build authority backlinks to your website
- Use alt text for images uploaded to your website
You should be aware that the perfect SEO strategy requires patience and takes time. But rewards you with steady website traffic for the long run.
What does Local SEO Stand For?
After understanding what organic SEO is about, let us learn about Local SEO and how it differs. Like Organic SEO, Local SEO requires you to select keywords. But the difference is that you don’t choose general keywords that show up on SERPs. Your focus is to optimize your website in a manner that you list for Google’s local map picks.
When having a brick-and-mortar location or offering local services, this strategy is more beneficial. You won’t be targeting an audience from across the country searching for a particular term. Rather your focus will be to rank for terms people find for your business and live in a particular area they live in.
To attract people’s attention near you, you must implement efficient local SEO strategies. Some business who benefits from such strategies are:
- Real Estate Companies
- Retail Stores
- Financial Service Providers
- Healthcare Service Providers
- Food Services
- Professionals such as photographers, contractors, musicians, etc.
You would be happy to know that ranking for specific terms when operating a local business is much easier. The task is easy as you are competing against a much smaller pool of competitors. Additionally, Google helps you as it tells by default the location of the searcher.
Tips to Improve Your Local SEO
So how should you start your small business after you have learned about the importance of local SEO? The most important yet easiest step is signing up for a Google My Business profile and filling in as much information as possible. You need to provide a link to your website, social media profile, and associated images.
You should update images regularly to attract more people to your listing. Make sure you are filling in the right contact information, providing accurate opening and closing times and the exact address of your office location. Additionally, sign up for other directories like:
- Bing Places
- Yellow Pages
- Hot Frog
- Chamber of Commerce
After signing up on these directories, the next step is to optimize your website for local keywords. It’s better to integrate long-tail keywords containing your city name as much as possible. For example, if you are offering pet care services in Tampa, you must include “Tampa” with most keywords you are using.
It takes time to optimize your website for local SEO and you need to be patient. You should remember that hard work pays off with long-term rewards that you don’t keep on paying for.
Searching for an experienced SEO company that can optimize your website and improve Local SEO for your business? You can contact Affordable SEO Company based in Tampa, FL. Their experience clubbed with effective strategies can bring a remarkable difference to your website and business.