While some things in the SEO landscape never change (e.g. including relevant keywords in your titles, optimizing for mobile users), overall, it’s quite dynamic. The major trends you’ll see changing in 2020 are all done in pursuit of Google trying to become users’ end destination. It’s important to consider these trends in an attempt to …
SEO is a practice that should always be performed for any business, large or small. It does not matter if it is a hair salon, a clothing boutique, a dentist’s office, or an attorney’s office. Through this, one can easily improve their chances of being seen by others, as one can rank higher on the …
If your law firm is looking for new clients, turn to Google. Here, you will be able to market your firm with some of the best law firm SEO strategies. Understanding that the competition for an attorney is steep is one thing, but knowing that you can turn to Google for assistance to find potential …
Have you ever wondered how Twitter affects your SEO for your website? Of if it even does at all? Surely you believe it would have to since everyone knows that social media sites are great for SEO. Here we will discuss just how Twitter can affect your SEO. Twitter, just as Facebook and LinkedIn, is …
A few years ago, a doctor or a medical practice with a website was something far from being common. Still, things changed a lot in the meantime and now, if you want more patients, they…well, need to find you online. But this isn’t actually easy. Most doctors believe that just having a website should be …
No matter what content you plan on putting on your website, your main goal must be to make sure that it is SEO-friendly. If you follow this simple rule, you will rank higher in Google. What can you do to ensure that you have content that will rank high because it is SEO-friendly? Here we …
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Law firm SEO is the key to having your website stand out from the competition and connect with potential clients online today. In specific, your keyword phrases are of utmost importance here. Your keywords are single words that you want to target (e.g. “attorney”) while your keyword phrase is a group of two to four …
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SEO can be a very tedious job. One has to know quite a bit about the search engines and how they run in order to rank higher. One career that is using SEO more now than ever is lawyers. Law firm SEO can easily be done if you follow the tips listed below in order …
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Over the years people have been debating the merits of PPC vs. SEO. Honestly, you should be using both. There are several reasons for this. They Can’t Replace Each Other These are very different from one another with different strengths and weaknesses so they can’t substitute for each other. For instance, with paid search you …
Continue reading “Remembering Important Truths About PPC vs. SEO”
Based on their initial appearance, SEO and PPC seem like completely different strategies with their own theories and explanations. This is why many marketers tend to separate them. Unfortunately, when you do this you may miss out on some big opportunities since combining these two types of marketing can bring you a lot more value …
