When you try to make a case for SEO, you’ll often encounter common objections like it’s unpredictable, takes too long, or PPC is better. Many people also believe that its financial benefits aren’t as good as what you’d reap with social media or PPC. However, the truth is it’s very measurable and typically a better …
Continue reading “Why Your Bottom Line Can’t Afford for you to Ignore SEO”
For some time now the Internet marketing industry has depended on paid advertisements. Marketers have learned how technological advances want a website’s content organized. This is important since everyone wants their potential clients to easily find what products or services they’re selling online today. With this in mind, there’s now a great debate about whether …
Continue reading “SEO and PPC – The 2 Main Marketing Tools of 2018”
Marketing can quickly blow out budgets if you are not careful with how and when you spend your money. There are so many options in today’s digital world from your conservative formats in newspapers, television, radio, and grassroots marketing all the way to the many, many (and growing) cyber venues including online marketing, placing ads …
Search engine optimization (SEO) and pay per click (PPC) advertising are often considered to be competitors in the web marketer’s toolset. Both take up valuable resources, whether they be money or time, and both need constant tracking and a sound strategy in order to work effectively. Despite the competition for limited resources, it should not …
Every business using the web to get ahead needs to have mastery over PPC and SEO. Too often the mistake is that the marketing teams hired by the business don’t make a meld of both practices and much is lost in efficiency and progress. This is something that has to be addressed immediately and the …
In three quarters of 2011 Google has made $27,321B comparing to $29,321B Google had made in 2010. No questions, 2011 will be the best year ever for Google and I predict that in the 4 th quarter of 2011 Google will make the quarter record of around $11B. As you may know, most of Google’s revenue …
Continue reading “Google’s Third Quarter Earnings Show Search Advertising Is On The Rise”
Pay Per Click (PPC) advertising is considered the most powerful strategies of targeting prospective clients as well as drawing targeted traffic to your web site. Accounts can easily be opened with different search engines such as Google, Bing, Yahoo and even Facebook which will allow you to bid on advertising keywords. PPC is simply a …
Continue reading “A few words about Google’s Pay-Per-Click program”
