SEO and PPC – The 2 Main Marketing Tools of 2018

For some time now the Internet marketing industry has depended on paid advertisements. Marketers have learned how technological advances want a website’s content organized. This is important since everyone wants their potential clients to easily find what products or services they’re selling online today. With this in mind, there’s now a great debate about whether …

Synergizing SEO and PPC

Synergizing SEO and PPC

Search engine optimization (SEO) and pay per click (PPC) advertising are often considered to be competitors in the web marketer’s toolset. Both take up valuable resources, whether they be money or time, and both need constant tracking and a sound strategy in order to work effectively. Despite the competition for limited resources, it should not …

Google’s Third Quarter Earnings Show Search Advertising Is On The Rise

In three quarters of 2011 Google has made $27,321B comparing to $29,321B Google had made in 2010. No questions, 2011 will be the best year ever for Google and I predict that in the 4 th quarter of 2011 Google will make the quarter record of around $11B. As you may know, most of Google’s  revenue …